You are running several of these at once. From memory.

The Lockout Index

Which categories are shut out most completely — and which still have the most left. Scored on how severely a category is blocked, whether it carries more than one blocker at once, and how many of the doors we actually opened turned out to be shut.

Scored on three observable things: how severely the category is blocked, whether it carries more than one blocker at once, and the share of places we mapped that publish nothing for outsiders. Industries where fewer than 40 places have actually been read are excluded: ranking those would rank our own coverage rather than their situation.

How much of your roster is actually mapped?

Add the categories you currently run, one at a time. The counts are live, free and need no email — same as the checker in the header.

Find your industry

Three figures, for the one category you care about: how many places we have found where your kind of business is reachable, how many of those have told us in their own words that an outsider may take part, and how many of those you can simply buy.

Start with twelve, free

Twelve places that will still take you — real names, real links, and what each one lets you do, sent to your inbox so you have them to work from. No card, no account. Every industry page already names the routes that cost nothing to pursue, free and with no email at all; this is the same list delivered rather than read.

Or buy the map, or ask for one

Maps are sold per industry at $497, once. Keeping one current — quarterly re-verification of every route in it, plus the log of what opened, closed or changed terms in your category — is $997 a year; every industry at once is $2,997 a year — see what each includes. Every one is a real document — see a sample before you decide: it is the genuine medical tourism map with the first three entries in each section shown in full, quoted policy sentences and all, and the identities after that withheld. If your industry is not on the list, say so — a request moves it up the queue faster than anything else, because it is demand telling us what to build rather than us guessing.

How it works

Three stages. Each is measured separately, so we always know which one is leaking — and the one that is leaking is the one that gets worked on.

The ways in are rarely what people expect. Almost no trade publication says “write for us” — what they publish is an advertising page, a press-release wire, a business directory, an events prospectus, a membership. For a client that cannot buy ads on the major platforms those are not lesser options. They are the channel, and a site that sells advertising has already decided that outsiders may reach its audience.

Locked Out: Agencies

One issue a week, on Wednesdays, comparing two restricted categories and the point at which their channels stop resembling each other. Written for the firm running several at once rather than for the business inside one.

Read Locked Out: Agencies → · Locked Out, for the operators →

The refusals, unchanged

This is a map of places, never of people. There is no contact data in it and there never will be, because the obvious commercial version of this product is a lead list and we are not building one. Nothing is submitted or sent on anyone’s behalf. And nobody pays to appear in the survey — a destination is in it because it published a policy, not because it bought a place.

Two plates on the same data: Ichnos for businesses is written for the company that cannot advertise, this one for the firm running several of them. The writing lives at Locked Out: Agencies, which compares two categories an issue, and Locked Out, which takes one industry at a time for the operators inside it.